When teaching the building of a concept
- for a project, a campaign, a research; for the profile of an artist or a company -
which questions should you pose, which strategies follow?
How do you foster the building of a own concept?
Which basic structure can you provide to make a first skeleton?
Which questions do you ask to lead to an own recognition of origins and sources for interests, which ones to the detection of intentions and motivations, and which to define the themes?
How do you make a classification of themes to structure them, upon hierarchy, upon function, how do you not only order, but also how to order?
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